Top Beauty Retail Apps on iOS in Switzerland: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail applications on the iOS platform in Switzerland showcased varied performance trends, as reported by Sensor Tower.

SEPHORA - Maquillage, Parfum witnessed a fluctuating trend in weekly downloads, peaking at around 4.6K in late April, before declining to approximately 1.3K by the end of June. The app's weekly active users mirrored this pattern, starting at 4.8K in early April and climbing to around 6.8K by the end of the quarter.

Notino: profumi e cosmetici experienced relatively stable weekly downloads, with a notable peak of 2.5K mid-June. Weekly active users showed an increase, beginning the quarter at 7.5K and reaching a high of 8.9K before slightly declining to 7.6K by the end of June.

Douglas - Parfüm & Kosmetik saw modest weekly download figures, with a significant increase to 1.4K at the end of June. The weekly active users started at 1.7K, fluctuating throughout the quarter, and ended at 1.4K.

Mein dm maintained consistent weekly downloads, peaking at 1.2K in early June. Its weekly active users began at 8.1K, dipping mid-quarter, and concluded at 6.4K.

Rituals Home & Body Cosmetics had a surge in downloads to 1.4K in early June, although this was followed by a decline to 242 by the end of the month. The app’s weekly active users also saw this trend, starting at 2.4K and peaking at 3.6K before dropping to 1.5K.

For more detailed insights and data analysis, visit Sensor Tower's platform.